B2B Trade Supplier — Now Open to Retail Buyers
We Supply the Stores.
Now We Sell to You.
For 14 years, we were the company behind the counter — not in front of it. We supplied watch retailers, boutiques and distributors across Europe and worldwide. They bought from us at trade price. Then sold to you at retail. That gap ends here.
Trade Insider
We are not a watch store. We are the verified supplier that watch stores buy from. For over a decade, our clients were businesses — retailers, boutiques, distributors. Now individual buyers can access the same stock at the same price.
The Big Idea
You Were Never Supposed to Have Access to This Price.
This is not a typical online watch store.
We are not a retailer.
We never have been.
Since 2012, we have operated as a B2B watch supplier — supplying stock to the shops, boutiques and distributors you've been buying from your whole life. Our clients were businesses. Retailers. Resellers. Watch stores across Europe and worldwide.
They bought from us at trade prices and sold to their customers — you — at full retail markup. That was the deal. You bought from the store. The store bought from us. We were completely invisible to the public.
Until now.
WHAT CHANGED
After 14 years and over 100,000 trade orders, we opened a direct retail channel. Same stock. Same verification. Same standards we apply to every retailer we supply. The only difference: you buy at the price the store paid us — and we ship it straight to your door.
How Watch Pricing Actually Works
STEP 1
Brand → Authorised Distributor
Brand sells to authorised distributor well below RRP. Distributor controls supply.
STEP 2
Distributor → Retailer
Distributor adds margin. Retailer buys from our kind of network at trade price.
STEP 3
Retailer → You (the old way)
Store adds rent, staff, display, packaging. You pay full retail. Every time.
NOW AVAILABLE
Us → You (directly)
We remove the retail layer entirely. You pay the trade price. We ship to your door. 25–45% less than the store window.
15K+
Orders Shipped
500+
ORDERS DELIVERED
99.8%
ON-TIME DELIVERY
12+
Years in Trade
What retailers get from us — now available to you
Verified stock from authenticated sources
Same supplier network that feeds retail floors across Europe and worldwide.
Formal invoice with full company details
EU registration, VAT, IBAN — everything on paper before any payment.
Original packaging and documentation
Manufacturer box, warranty card, and papers — exactly as the retailer receives.
Tracked, insured delivery to your door
DPD to 19 countries. Duty paid. Signature required. No surprise charges.
Up to 3-year seller warranty
Movement defects and mechanical faults covered. Documentation included.
What this means for you
When a Retailer Buys from Us — This Is What They Get. Now You Get It Too.
When your favourite watch store restocks their Tissot or Citizen collection, they buy from networks like ours. They get verified stock, a formal invoice, and tracked delivery. Then they add their margin — the store rent, the staff, the display cases — and sell to you at retail.
We have cut that step out entirely. You get everything the retailer got. Word for word. Step for step. At the price they paid us.
Store pays us
€299
Trade price
Store charges you
€500
Retail price
You buy from us directly
€299 — same watch
14 Years in the Trade
100,000+ Orders and We Learned One Thing: Verification Is Everything.
In 14 years of supplying retailers and distributors across Europe and worldwide, we handled over 100,000 orders. We learned early that in the watch supply business, one bad source destroys years of trust. So we built a verification process that retailers trusted with their business and their reputation. You benefit from that same process now simply by placing an order with us. We are not doing something different because you are a retail customer. You get the exact same standard.
🔍
Supplier Verification
Every supplier in our network is checked and cross-referenced before we accept their stock.
📋
Serial Number Check
Every watch is confirmed by serial number before it is listed. No exceptions.
📦
Condition Assessment
Case, crystal, bracelet — condition assessed and listed honestly on every product page.
📄
Documentation Present
Papers and warranty card confirmed. If not included, we say so on the listing.
